Etsy Image Size Checker & Resizer

Every Etsy image size in one table

These come from Etsy's own help pages. Where Etsy publishes both a minimum and a recommendation, both are listed, because they are routinely quoted as if they were the same number.

Five things most Etsy size guides get wrong

1. The mini banner is not 760 × 100. That figure is the minimum for the order receipt banner, which appears on buyer receipts and not on your shop page at all. The mini shop banner is 1200 × 160 minimum, 1600 × 213 recommended. This is the most confused pair of numbers in Etsy image guidance.
2. You get 20 listing photos, not 10.Etsy's guide to creating a listing says twenty photos and two videos. Ten photos and one video was the older limit, and almost every article still repeats it.
3. Transparent PNGs do not work. Etsy states plainly that transparent .png files are not supported and that transparent areas appear black. A logo exported with a transparent background becomes a black box. Animated GIFs are not supported either.
4. Etsy publishes no DPI guidance. None. DPI metadata has no effect on how an image displays on a screen, so the 72 DPI figure repeated everywhere has no Etsy source. What Etsy does ask for is sRGB, and it converts uploads to sRGB.
5. 1200 × 300 is the floor, not the target. Etsy recommends 1600 × 400 for the big banner. Uploading at the minimum is why so many shop banners look soft, because Etsy compresses images on upload to speed up the page.

What Etsy does not tell you

Two numbers get quoted confidently and have no source behind them. The first is a mobile “safe zone” for the banner. Etsy publishes no such rectangle, and the figures circulating contradict each other, including one built on a banner width Etsy does not use. The only thing Etsy actually says is that image sizes are optimised for mobile displays, so keeping your subject and any text near the centre is sensible advice rather than a specification.

The second is the thumbnail crop ratio. Etsy says your photo appears in three views across the site and gives you a tool to position it, but it never publishes what those views crop to. Use Etsy's own thumbnail adjuster rather than designing to a ratio someone guessed.

There is also one place where Etsy contradicts itself: the listing video length is 3 to 15 seconds on its video help page and 5 to 15 seconds on its create-a-listing page. Staying inside 5 to 15 seconds satisfies both.

The sizes are the easy part

Getting every image right makes a shop look professional, and a professional-looking shop in a niche with no buyers still earns nothing. The decision that actually moves the number is which niche you list in, and that one gets made before you photograph anything.

That is the part Trendlytic handles. One search reads Etsy, Redbubble, TeePublic and Amazon Merch together and shows which niches have buyers behind them and how many sellers are already there, with rising badges on designs that are climbing now. Any phrase can go to the live USPTO register in a click before you commit. From $9 a month, with a trial before anything is charged.