Amazon Merch keyword research

Amazon Merch keywords from the shirts that sell and the searches shoppers type

Merch by Amazon gives you no tag field: every keyword has to fit into a title, a brand line and two bullets. Trendlytic reads the titles of the best-selling Amazon US shirts in your niche and the phrases Amazon suggests to shoppers, then shows how many results Amazon holds for each, so the few words you have room for are ones a new shirt can still be found by.

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All four marketplaces: TeePublic · Amazon Merch · Redbubble · Etsy

Trendlytic Keyword Research for beekeeper on Amazon US: 14 keywords from the best-selling shirts, apiary co and beekeeper gifts rated Great with 175 and 820 Amazon US results, bee beekeeper rated Good with high demand, queen bee with 482 results, each also counted on Etsy, Redbubble and TeePublic
All 4
marketplaces, one search
USPTO
live trademark check
Rising
new designs already selling
40 sec
instead of hours by hand

All four marketplaces: TeePublic · Amazon Merch · Redbubble · Etsy

“At first, I didn’t really understand the difference between the different rankings, especially Rising. But after using Trendlytic more and filling my store with designs based on Rising niches, I started seeing a really noticeable increase in sales. Another feature I love is Generate Listing. Whenever I find a niche or design I like, I can create something unique and original from it. This helped me avoid the copyright issues I used to face before. I highly recommend Trendlytic.”
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Mark Miller · POD seller

Trendlytic vs Amazon's search box and keyword lists

Amazon's search box and keyword listsTrendlytic
Source of the phrasesTyping into Amazon one prefix at a time, or a list generated from your nicheThe titles of up to 30 best-selling Amazon US shirts for the niche, plus Amazon's own suggestions for it
How crowded each one isNot shown, or one difficulty numberThe results Amazon US shows for the phrase, read as a shopper in New York, with Etsy, Redbubble and TeePublic counted too
Picking the few that fitUp to youOpportunity sets demand against competition, and filters keep the best opportunities, the least crowded phrases or the rising ones
Protected wordsNot checkedPossible trademarks marked ©, and a click on TM takes any phrase to the USPTO's live register
Other marketplacesAmazon onlyOne search can read TeePublic, Redbubble and Etsy as well
PriceUsually freeOur Amazon Merch keyword generator is free; Keyword Research comes with all plans, $19.99 a month and up, after a 3-day trial ($1 card check)

Amazon's own suggestions are a good place to begin, and the free generator gives you a taste of them. The counts are what tell you which suggestion a new shirt can rank on. Trendlytic is our product, so take our column as the maker's own description.

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Cancel anytime · From $19.99/month after the 3-day trial

Features

What you get

On Amazon a shirt is found by the words in its listing, and Merch keeps that listing short. There is no box for tags, so a keyword earns its place in the title or a bullet or it is not there at all. That makes two questions matter more than on any other marketplace: which words the selling shirts carry in their listings, and how many other shirts answer to each word. A phrase every seller uses puts you at the back of a queue of thousands. A phrase shared by the top shirts that brings up only a few hundred results is one a new design can rank on. Trendlytic answers both in one search, adds the words Amazon's own search box offers buyers, and flags any phrase that looks protected before it goes anywhere near your listing.

Phrases from Amazon's best sellers

Merch listings carry no tags, so the words come from the titles of up to 30 best-selling Amazon US shirts for your niche, and a phrase from a shirt near the top counts for more.

What shoppers type on Amazon

Amazon's own search suggestions for the niche, word for word, each with the results it brings up and a Top mark where the rivals are few and buyers are already there.

Counted the way a US buyer sees it

Each strong phrase is searched on Amazon US from a New York address. When Amazon answers only "over 1,000 results", that is what the table shows, never an invented figure.

The same words on three more marketplaces

Every phrase is also counted on Etsy, Redbubble and TeePublic, so a design you list in several places gets words that work in each.

Ordered for a short listing

Opportunity weighs the demand behind a phrase against the results competing for it, so the first words of your title go to the ones with space.

Checked before Amazon reviews it

Merch reviews the words of a listing as well as the art. Any phrase resembling a registered name is marked ©, and one click on TM checks it on the USPTO's live register.

Inside the app

See it working

Trendlytic Typed by shoppers tab for beekeeper filtered to Amazon US: 20 Amazon search suggestions, beekeeper shirt long sleeve marked Top with 413 results, beekeeper shirt funny with 825, beekeeper short with 673, beekeeping shirt with over 60,000 and beekeeping shirt funny with over 20,000
01

The endings Amazon's search box gives buyers

Start typing in Amazon's search and it finishes the sentence with what shoppers ask for most. The Typed by shoppers tab collects those endings for your niche and searches each one on Amazon US. For beekeeper it listed 20: beekeeper shirt long sleeve held 413 results and was marked Top, beekeeper shirt funny 825, while beekeeping shirt ran past 60,000. Same buyer, same hobby, and a queue that differs by a hundred times depending on the words.

Trendlytic Discover results for beekeeper on Amazon US: a black Jar of Honey Pot with Bees shirt at $13.38 badged Rising with 50+ bought in past month, next to Buzzing Bee Enthusiast Apparel, a Bee Mama shirt and a HoneyBee BeeKeeper Shirt Co design
02

A new Merch shirt already selling in the niche

Words show how buyers search; the shirts show what they pay for. The same beekeeper search in Discover Niches read 22 Amazon US shirts and badged one of them Rising, a honey pot with bees at $13.38 that Amazon itself tags 50+ bought in past month. One new design finding buyers is a sign the niche still lets newcomers in. Your shirt brings its own idea and its own phrases, which is what the keyword table is for.

Trendlytic Niche Verdict for beekeeper: Good Opportunity scored 4, 6 Rising designs on Amazon US, Redbubble and Etsy, 1,000 results on Amazon US, 60 TeePublic designs from 49 artists, 60 Redbubble designs with 2 Rising, Etsy marked Open with 60 listings and 3 Rising, 202 designs in all
03

Where else the same shirt has room

A Merch design can usually be sold on more than Amazon. The verdict for beekeeper came back Good Opportunity, scored 4, with 6 Rising designs across Amazon US, Redbubble and Etsy. Amazon, TeePublic and Redbubble read Busy; Etsy read Open, with 60 listings and 3 of them Rising. Before you write a title, you know which marketplace the artwork has the most space on.

Best Niches Today in Trendlytic with the Amazon filter on: a list led by nurse niches for the night shift, among them Goose Registered Nurse and Groovy Registered Nurse, and a Procrastinating Side Quests niche showing two Rising designs
04

No niche to type yet? Take one Amazon is moving

Keyword research needs a starting word. Best Niches Today lists niches where Rising designs turned up over the past three days, and its Amazon filter keeps the ones moving on Merch. The day of this capture the Amazon list was full of night-shift nurses, with procrastinating side quests beside them. Pick one, run it through Keyword Research on Amazon US, and you have the niche and its words.

Trendlytic Generate listing on an Amazon US shirt about school counselors at Halloween: the new listing, filed under Halloween teacher apparel, with Boo Brave, Teach Hard as its slogan plus a design prompt for an original teacher and chalkboard illustration
05

Words in place, a Merch listing written around them

Once the phrases are chosen, Generate listing on any selling shirt writes a listing for a different design in the same niche: a new slogan, an image prompt for original art, and a title, brand line and bullets kept inside Amazon's content rules. From a Halloween school counselor shirt, its slogan idea was Boo Brave, Teach Hard. It costs 2 credits, and it keeps the niche and the keywords while leaving the original's art and wording alone.

Built-in trademark check

Check any phrase against the live USPTO register before you design

Type a phrase and Trendlytic looks it up in the live USPTO register and shows who owns it, its status and its filing date. Included in every plan.

TM©

And the designs that were never yours to print are marked

When a result leans on a known brand, a character or a famous person, it arrives with a TM or copyright badge on the card. You see it while you are choosing, not after a takedown. A first filter, not legal advice.

How it works

  1. 1

    Choose Amazon US and type the niche

    One keyword search costs one credit and takes about a minute.

  2. 2

    Read both tabs

    Keywords from best sellers shows the words that already sell; Typed by shoppers shows the words buyers start with on Amazon.

  3. 3

    Write the title and bullets

    Lead the title with the strongest phrase that has room, carry the next ones into the brand line and bullets, and run each one through the USPTO lookup before it goes in.

Trendlytic Mockup Generator: one design shown on t-shirt photos, with the filters and the download panel

Also in every plan

A mockup generator for the design you make next

When your own design for the niche is ready, drop the file in and see it on 500+ t-shirt photos in one go. Pick the shots that fit your shop, on a person or on its own, and save them at up to 2000 px with no watermark. A mockup takes 1 credit from your plan the first time and nothing after that.

Try the free set, no account needed

Pricing

Simple pricing

3-day free trial on any plan. Then from $19.99/month for 100 searches across all four marketplaces, with the USPTO check built in. Cancel anytime.

Starter

$19.99/mo

Perfect to get started

  • 100 searches / month (= 10,000+ winning niches)
  • Best Niches Today (first 12 a day)
  • 50 trademark checks / month
  • AI Listing Generator (2 credits each = up to 50 listings/mo)
Start your 3-day free trial
Recommended

Pro

$49.99/mo

For serious POD sellers

  • 500 searches / month (= 50,000+ winning niches)
  • Best Niches Today (every niche, hourly)
  • 300 trademark checks / month
  • AI Listing Generator (2 credits each = up to 250 listings/mo)
Start your 3-day free trial

Business

$99.99/mo

For teams & agencies

  • 2,000 searches / month
  • Best Niches Today (every niche, hourly)
  • Unlimited trademark checks
  • AI Listing Generator (2 credits each = up to 1,000 listings/mo)
Start your 3-day free trial

Included in every plan

  • All 4 marketplaces
  • Rising & Rising fast badges (new designs already selling)
  • AI Niche Finder: niches for your interest, checked on 4 marketplaces
  • Keyword Research
  • Trending Now (updated hourly)
  • Best Design Instant — top winning designs
  • AI Studio: Slogan, Quote & Description generators
  • POD Calendar with upload reminders
  • Mockup Generator: 500+ t-shirt photos
  • Save & organize winning niches
  • Full search history
  • 20+ free POD tools included

Who's behind this

Trendlytic is built and supported by one person, Karim. Write to support@trendlytic.io and he is the one who answers.

About the founder
A Pro customer, on support
“I'm very satisfied with the way you handled the issue and with your prompt support. Thank you so much.”

Jassmin, Pro plan

Frequently asked questions

How does the 3-day free trial work?

Every plan starts with 3 days free. Starting it charges $1 to check the card is real, and that $1 is not refunded. The plan price itself is only billed when the trial ends, and cancelling before then from Manage Plan means it is never charged.

I haven't sold anything yet. Is Trendlytic for me?

Yes. A search needs no shop and no sales history: type an idea and you see what already sells for it on Etsy, Redbubble, TeePublic and Amazon US, how crowded each one is, and a plain verdict. Start with the marketplace you plan to sell on. If you are not ready for a trial, the free tools at /tools need no account.

How do you find keywords for Merch by Amazon?

Look at two things: the words in the titles of the shirts selling in your niche now, and the phrases Amazon's search box suggests when a buyer starts typing. Then check how many results Amazon shows for each, and keep the ones with real buyers behind them and a short queue. Trendlytic does all three in one search; by hand it means reading dozens of listings and searching every phrase yourself.

Where do the keywords go on a Merch by Amazon listing?

Merch has no tags. Amazon reads the title, the brand name and the two bullet points, and the description to a lesser degree. Put your strongest phrase early in the title and work the others into the brand line and bullets as sentences a buyer would read, because a stuffed list of words reads as spam to Amazon and to shoppers.

Does Trendlytic show Amazon search volume?

No. Amazon keeps its search volumes private, and we do not guess at them. You see the phrases the best-selling shirts use, the phrases Amazon suggests to shoppers, how many results Amazon US holds for each, and a 12-month Google line where Google has enough data.

Why does a phrase show 1.0k results on Amazon?

For many searches Amazon only says "over 1,000 results" rather than giving an exact number, and we show what Amazon says. A phrase with an exact figure under that, such as the 413 results for beekeeper shirt long sleeve, is one where you can see how short the queue really is.

Is there a free Amazon Merch keyword tool?

Yes. Our free Amazon Merch keyword generator needs no account: it shows three Amazon US search suggestions for your niche, tells you how many more there are, and adds keyword ideas built from the niche. Keyword Research, with the best sellers' phrases, the result counts and the trademark flags, comes with every paid plan.

Can I use a trademarked phrase in a Merch title or bullet?

No. Amazon reviews the text of a Merch listing as well as the artwork, and a protected word in the title or a bullet can get the design rejected or count against the account. Trendlytic marks phrases that resemble a registered name, and a click on TM checks any phrase with the USPTO before it reaches your listing.

How much does a keyword search cost?

One credit per search, whether you choose Amazon US alone or all four marketplaces. The Starter plan is $19.99 a month, and every plan also opens the 1,000 top winning designs of the day in Best Design Instant.

Related

Spend your title on words a new shirt can rank for

Phrases from Amazon's best-selling shirts and from its search box, the results each one competes with, and the USPTO lookup, for one credit a search. Try it for 3 days, then $19.99 a month.

Start your 3-day free trial

Cancel anytime · From $19.99/month after the 3-day trial

Or try a free tool first, no account needed