Free Amazon Keyword Tool
Type the product you sell and see every keyword Amazon's own search box suggests for it in the US store, from the product alone and then a to z. Copy the list or download a CSV. No login.
The phrases Amazon's search box suggests for your product will appear here, from the product alone and then a to z.
Straight from Amazon's search box
The suggestions Amazon shows shoppers in the US store, for your product alone and then a to z. No modelled numbers.
Nothing locked
Every phrase Amazon returns is on the page. Copy the list, keep only the long-tail phrases, or download a CSV.
Free, no account
10 lookups a day per visitor, no login and no card. Protected brand and character names are marked so you can check them first.
How this Amazon keyword tool works
When a shopper starts typing in Amazon's search box, Amazon offers a list of phrases to finish the search. Those suggestions come from what shoppers search for, so they are a free view of the words buyers use. This tool asks the US store for the suggestions to your product on its own, and then to your product followed by each letter from a to z, which is where the longer, more specific phrases appear.
What it does not do: show search volume. Amazon publishes none, and the paid tools that print one are estimating. Use the list to see which phrases exist and how shoppers word them, then judge them on what your product actually is.
Where each keyword goes
| Place in the listing | Which phrases | Who reads it |
|---|---|---|
| Title | The one or two phrases that describe the product best | Shoppers and Amazon search |
| Bullet points | Long-tail phrases worked into real sentences: who it is for, the occasion, the material | Shoppers and Amazon search |
| Backend search terms | The remaining relevant words, without repeating the title | Amazon search only |
Skip any phrase that does not describe your product, and check the phrases marked TM or © before you use them: Amazon removes listings that use someone else's mark. The free trademark checker looks a phrase up in the USPTO register.
Selling printed shirts on Amazon?
For Merch on Demand, the Amazon Merch keyword generator builds phrases for a Merch title, brand and bullets. And when you want to know which designs already sell before you make one, Trendlytic shows the shirts selling best on Amazon US for a niche, the phrases in their titles and how many results compete for each, next to Etsy, Redbubble and TeePublic. $19.99/month for 100 searches, which return about 2,000 Amazon US keywords with their competition counts, plus the 1,000 top designs in Best Design Instant, re-ranked every hour, a 3-day free trial ($1 card check).
Selling shirts on Amazon? See which designs already sell.
Suggestions show what shoppers type. For printed shirts, Trendlytic shows the designs selling best on Amazon US for a niche, the phrases in their titles and how many results compete for each, next to Etsy, Redbubble and TeePublic, with a USPTO lookup on any phrase you choose.
Start free 3-day trial3-day free trial ($1 card check) · from $19.99/mo · cancel anytime
Frequently asked questions
What does this Amazon keyword tool show?
The phrases Amazon's search box suggests to shoppers in the US store for your product: first for the product alone, then for the product followed by each letter from a to z, which is how the longer phrases come up. They appear in the order Amazon shows them, grouped by letter, and phrases of three words or more are counted as long-tail.
Does it show Amazon search volume?
No. Amazon does not publish search volume. Paid tools estimate it with their own models, and their numbers rarely agree. This tool shows what Amazon itself returns, the suggestions shoppers see while they type, and nothing it cannot back up.
Is this Amazon keyword tool really free?
Yes: no account, no card and nothing locked. Each lookup asks Amazon's search box 27 times, so it is capped at 10 lookups a day per visitor; the limit resets the next day.
Where do I put these keywords in my listing?
The most specific phrases that describe your product go in the title and the bullet points, where shoppers read them. The rest go in the backend search terms in Seller Central, which shoppers never see. Leave out any phrase that does not describe your product: an irrelevant keyword brings clicks that do not buy.
What do the TM and © marks mean?
The phrase names a brand, a team, a character or a person from our list of protected names. Amazon removes listings that use someone else's mark without permission, so the mark is a reason to check before you use the phrase, not a legal verdict. The free trademark checker looks a phrase up in the USPTO register.
Does it work for Merch on Demand and KDP?
Yes, it works for any product Amazon sells, books included. For shirts, the Amazon Merch keyword generator adds phrases built for a Merch title, brand and bullets, and Trendlytic shows the designs selling best on Amazon US for a niche.
More free tools
Amazon Merch Keyword Generator
Turn any niche into buyer-search keywords for your Merch by Amazon title, brand, and bullets — grouped by intent. Free, no login.
Amazon BSR Calculator
Estimate roughly how many sales an Amazon Best Sellers Rank means — per day and per month, by category. Free, no login.
Trademark Checker
Check any phrase against the live USPTO register before you print it. Three real checks a day, free, no login.